East End Foods Plc (“EEF”) is committed to safeguarding and preserving your privacy when you visit our Site and also when you communicate electronically with us. This notice explains our online information practices and provides an explanation as to the way any personal data that you may provide us with is collected, stored and/or used. We will use any personal information collected from the Site in accordance with all laws and regulations relating to the protection of personal data in the UK including the Data Protection Act 1998 (the "Data Protection Act"). Further details on the Data Protection Act can be found on the Information Commissioner's website (www.informationcommissioner.gov.uk).
This website (http://www.eastendfoods.co.uk ) (“Site”) is operated by East End Foods Plc. Our registered office is at: East End Cash & Carry, East End Towers, 5 Upper Thomas Street , Aston , Birmingham , B6 5AD. If you have any queries relating to this policy, please see the Contact Us part of the Site and we will reply back to you as soon as we can, or write to us at firstname.lastname@example.org.
2. The Information We Collect and why:
You can access many of the pages on the Site without giving us your personal information however you may be required to provide us with your personal information on some pages of the Site.
For example when:
In the above instances we may collect some or all of the following personal data about you:
We do not and will not knowingly collect information from any unsupervised person under the age of 16. If you are under the age of 16, you cannot register as a member of the Site and must not submit any personal data to us.
4. Additional Information Collected
Users' Internet Protocol (IP) addresses are automatically logged by our web server and are used by us and our partners to analyze activity on the Site at an aggregate level (number of visits and geographic optimization etc). They are not cross-referenced with any other information such that an individual person could be identified. This information helps EEF in its strategic development of the Site, in optimizing advertising on the Site and also helps us audit usage requirements.
5. Use of Personal Information
We shall only use any personal information you give to us in accordance with this policy and with any additional statements appearing on forms used for submitting your personal information. We shall not sell any of your personal information nor shall we disclose your personal information, in each case to any third parties without obtaining your prior consent unless we are required by law to do so or except to any and third party data processors acting on our behalf who are aware of the legal obligations regarding your personal data or except to any company within the EEF group of companies from time to time.
If you do not want to help us learn how to improve our Site, its services, products, offers and marketing strategy, you can unsubscribe by mailing us through the Contact us part of this Site.
6. If you submit an enquiry
We shall use your personal information to administer and respond to your enquiry. Your enquiry will be researched by our information team, who will promptly respond to you. We shall securely store the information you supply and the response we provide. We may produce reports on the use of the enquiry service to enable us to monitor and develop it. These reports will be based on anonymous data, which means that individuals will not be identified in the reports. We try to respond to all feedback where a valid email address is included. If you make a comment or complaint about other aspects of the service, we may use your details to investigate your comments.
Where we publish a Newsletter and you make a request to receive it (or other updates from the Site) we shall use your personal information to send it to you by email. If at any time you wish to stop receiving it, please follow the instructions which will appear at the end of the newsletter allowing you to discontinue the service.
7. If you wish to cease being a registered user of the Site.
If you no longer want to remain a registered user of the Site, please let us know by mailing us through the Contact us part of this Site or write to us at the address given and your details will be promptly removed from our database.
8. Data Storage
All data obtained by us is held and used in compliance with the Data Protection Act 1998.
9. Advertising & Links to 3rd party sites
A link does not imply an endorsement of a site. Likewise, not linking to a particular site does not imply lack of endorsement.
We reserve the right to withdraw a link or refuse to link to any website without providing an explanation or justification.
10. Links to this website
You don't need permission to link to pages on this Site however, please respect the following conditions if you link to this Site:
11. Forums, Profiles and User Generated Content
Please remember that forums and areas of our Site that allow you to submit content or set up a profile on our Site are for public viewing and discussion. Any personal information supplied by users here is widely accessible. We are not responsible for the content posted by users of these services. We advise users of the Site to use caution when using these areas of the Site and not disclose and information which can personally identify you.
12. Access to your personal information
You have a right under the Data Protection Act 1998 to ask us to provide you with the information we hold about you and to have any inaccuracies corrected. If you would like to access a copy of your information, please contact our Data Protection team using the Contact Us facility.
13. Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure any information we collect through the Site. However, please note that whilst we take appropriate technical and organizational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us
If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security. In addition we recommend that you take the following security measures to enhance your online safety:
Posting comments on EEF website & accessing EEF website through publically accessible computers or via a shared computer.
15. How to clear Browser History
The following guidelines may assist you in clearing your browser history:
Other things you may need to do
16. Warning about deleting cookies and address histories
Please remember that there is always a risk involved in removing data from your computer. For instance, if your partner uses a particular website and has a saved password, then if you clear the cookies on your PC, your partner will realise you've done so, because their password will no longer be saved. Also, if the address history on the PC has been cleared, your partner may notice, and this may raise suspicion.
This privacy statement may change at any time, so you may wish to check it each time you visit our Site.