About Us

East End Foods has over 40 years experience as a leading supplier and innovator in the UK Indian food market, with an annual turnover of over £180 million. We are trusted suppliers of high quality ethnic foods to a wide range of markets from our progressive plant in the West Midlands, at the centre of the national distribution network. Over 80% of Asian independents stock East End's range as well as all the major UK multiples.


We achieve consistently high standards because:

  • We are now successfully pioneering the reduction of pesticides - and aflatoxins to levels below detection
  • Our paprika is free of artificial food colour
  • Commitment to continual new product development - on-going market research means we are one of the foremost new product innovators in the sector
  • Internationally sourced products - personal visits by our Directors to overseas suppliers ensure high quality selection
  • Huge - 1250 - range of stock - with at least 98% availability
  • Fast, dependable delivery service - with a modern transport fleet
  • Investment in technology - to provide a superior service to our customers. Our new, £6m plant opened February 2005 with state of the art machinery and technology
  • Anticipation of market trends - promoting the development of excellent products to meet demands of the modern consumer - our outstanding range of authentic convenience foods is based on interpretations of up-to-date marketing information
  • Dedication to safety and hygiene concerns - we have EFSIS and BRC accreditation
  • Wide product range - we have over 1250 lines sourced from around the globe. We also act as distribution agents for some of the prominent names in the Indian food industry